I’m an Art Director who specializes in turning complex ideas into clean, distinctive, human-centered design. I’ve spent years working across healthcare, pharma, tech, and consulting environments, helping teams clarify dense information and turn it into systems people can actually understand and use.
My work lives at the intersection of strategy, storytelling, and craft—where a strong idea becomes a flexible system and a system becomes something that feels effortless to the audience. I’m especially drawn to projects where clarity, empathy, and structure matter.
I’m collaborative, curious, and deeply invested in the details. Whether I’m leading creative end-to-end or partnering closely with product, brand, or medical teams, my goal is always the same: create work that’s thoughtful, useful, and human.
Currently open to freelance, full-time, and fractional opportunities.
What I Do
Brand systems
Product & digital design
Campaigns
Design leadership
Healthcare & regulated environments
How I Work
Collaborative
Systems-driven
Clear communication
Strategic + hands-on
wasseh1@yahoo.com | 484.832.7071